Martech Platform Website:
Brand Development, UI/UX Design, Development
Led the redesign/rebuild of the MomentFeed (now Uberall) website.
MomentFeed* needed to get a fresh look, particularly since its positioning had shifted to become a SaaS martech platform, rather than a series of point solutions. We had to tell the story of a new MomentFeed, one that understood the power of brand to influence proximity search - which was at the core of what MF did for its portfolio of notable logos. The website project included leading the UI/UX - specific content strategy, site architecture, user journey mapping, lead gen integrations, SEO mapping, and graphics/imagery creation.
In parallel, I also managed the rebranding efforts across the org, parallel to the site redesign, which included:
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Branding guide, content templates (including the development of flexible, modular Hubspot landing page and email templates), slide decks, collateral, etc.
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SEO-driven content strategy positioning company from single solution/modules to platform-centric SaaS
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Platform repositioning + differentiators (w/ Product Marketing)
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SEO keyword research, meta descriptions, reworking existing content for search, and content migration
Global Law Firm Sites:
UI/UX, Content Strategy, Project Management
Project managed rebuild of external and internal sites.
Both Holland & Knight's intranet and external website needed a facelift. The intranet was the company's internal portal for company news, practice area sales enablement, and content sharing for the +2000 employees across its 40 international offices. So making the portal both easy to navigate and fun to use involved working cross-functionally with 30+ executive stakeholders, as well as leading content strategy across +250 distinct webpages, site mapping/infrastructure architecture, and content migration.
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The example shown illustrates the initial wireframes I sketched out for the intranet versus final launch.
Holland & Knight's external site also needed a redesign to present a more refined and polished story for one of the nation's most prestigious global law firms. Its previous site was dated, difficult to navigate, and didn't capture the essence of what HK is about: having a unique pulse of relevant legislation, trends, and economic landscapes that have a direct impact on clients.
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The newly designed site addresses these issues, presents a clean, modern UI, and showcases HK's commitment to clients, causes, and communities.