Because the event was virtual, we needed a way to distinguish it from other industry events - particularly in the accounting space where a "fun" and "engaging" experience isn't usually the norm.

 

That started with crafting a punchy conference theme, unique logo design, and accompanying branding that demonstrated the energy we wanted to bring to this conference. This, in conjunction with games, music, celebrity appearances, and session content rooted in real, actionable data and thought leadership, worked to build a cohesive, memorable virtual event experience that had attendees (+1K of them) asking us when the next one was happening (answer: September). 
 

• Logo design and brand guide

• Registration page

• Presentation Design and Content Strategy

• Virtual Portal Design, including an interactive scavenger hunt, Jeopardy + Genius Bar

• Email Outreach, Press push

• Promotional Materials*

  • In-App + platform login promos

  • Website

  • Ad Suite (Display, Earned/Owned)

  • Videos

  • Social, including real-time posting

  • Speaker swag boxes

  • Partner/Sponsor Marketing

  • Entertainment Promos

• Live Session Scribing

• Post-event wrap-up strategy

• On-Demand Portal

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*All Guy Fieri social posts were removed after 60 days per contract; however a snapshot of metrics from those posts along with more specifics around this campaign can be provided upon request.