Industry-Specific Research:
Thought Leadership, Data Analysis, Branding, Promotion + Content Strategy
Partnered with Comms and the University of Georgia to commission a quarterly survey and analysis of industry-specific research.
This first and second installment of FloQast's Guidebook research content series was produced in partnership with the University of Georgia and contains research and analysis based on multiple FloQast-sponsored surveys of hundreds of accounting professionals. The surveys leveraged academic approaches never-before-applied in an accounting industry context to provide a quantified, in-depth, and critical perspective on the current state of the accounting industry and its professionals.
​
The first chapter of the Guidebook, is titled, “Controller’s Guidebook: Burnout in Accounting - Understanding the Problem, Leveraging Solutions,” and as the name implies, takes a hard look at how, and why, burnout has become so pervasive in the accounting industry – and offers solutions for mitigation.
The first guide installment served as the cornerstone thought leadership piece of the campaign, augmented by an infographic, webinar, and related resources – all housed on a unified landing page (since rebranded) and promoted via email outreach, earned/owned media, and 3rd-party media pushes. I led the branding, copyediting, data viz, and promotional vehicles for the entire campaign, including the second installment, which is now published on the landing portal and contains similar components (infographic, webinar, etc.). Comms team pitched the guide(s) to media outlets who picked up on the piece and its accompanying webinar, garnering FloQast massive media attention, like:
Additional White Papers and Industry Studies:
Thought Leadership, Data Analysis, Branding, Promotion + Content Strategy
Additional examples of white papers that I spearheaded copywriting, copyediting, branding, data viz, and promo strategies.
