As part of FloQast's sponsorship with Morning Brew's Emerging Tech Brew newsletter, which reaches an audience of approximately 1M readers, we needed to create a collection of digital ad placements that not only told the story of FloQast over the course of the series but presented relevant thought leadership content that bolstered that story. 

 

Understanding that the newsletter was a targeting tech-specific audience, the messaging and campaign design needed to speak that same language: bold, fresh, relevant, and problem-solving. Accounting doesn't have to be boring, and neither does marketing to accountants. This series demonstrates just that, with a cohesive look and feel, punchy messaging (working with the Morning Brew writers), and a story about FloQast's unique position in the marketplace as a fintech SaaS that's built by accountants, for accountants. So, we feel their pain (and offer a way to help ease it).